Brand Design

Car Bees

Car Bees is a Singapore-based startup introducing a new approach to urban car dealerships. As a newly founded company, it required a comprehensive brand identity, including a corporate identity with manual, a logo, a mascot in the form of illustrations, and guidelines for its social media presence.

Creative Direction by Nicole Lee

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Illustrations

Social Media

Logo. The wordmark logo featuring the brand's new slogan. Confidently minimalistic, the design emphasizes the brand's elegance and concomitant exclusivity.

Poster. Envelope and business card designed in accordance with the developed corporate identity. The four stripes serve as a secondary stylistic element, referencing the tracks left in the snow by skis while simultaneously introducing a sense of dynamism and velocity to the brand.

Business Card. Envelope and business card designed in accordance with the developed corporate identity. The four stripes serve as a secondary stylistic element, referencing the tracks left in the snow by skis while simultaneously introducing a sense of dynamism and velocity to the brand.

Website Design. Envelope and business card designed in accordance with the developed corporate identity. The four stripes serve as a secondary stylistic element, referencing the tracks left in the snow by skis while simultaneously introducing a sense of dynamism and velocity to the brand.

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