Brand Design Concept

Bike König

Bike König is a Corporate Design project that revolves around a fictional Viennese bike store and was developed during my studies. The design takes inspiration from 80‘s sports fashion and combines the bold retro aesthetic with contemporary minimalism.

Logo

Water Bottle

Business Card

Social Media

Logo. The strong, bold typography reflects the heavy, industrial mechanics of a bicycle, contrasted by the diagonal stripes within the logo that capture the fast-paced energy and swift movement of cycling.

Water Bottle. The three stripes from the logo are reinterpreted and adapted as a graphic element, giving the bottle a distinctive retro character.

Business Card. Features a derivative of the original logo which simulates a highly abstract representation of a bicycle. This versatile element can also function as a distinctive icon across various print and digital applications.

Social Media. An example for an Instagram post introducing the new shop.

Imprint