Brand Design Concept

Ski Austria

In this hypothetical project, Ski Austria undergoes a complete reinvention and is repositioning itself as a high-end sports fashion brand. The goal was to create a new visual identity that bridges elite athletic performance with contemporary fashion aesthetics.

Logo

Envelope

Business Card

Logo. The wordmark logo featuring the brand's new slogan. Confidently minimalistic, the design emphasizes the brand's elegance and concomitant exclusivity.

Evelope + Business Card. Envelope and business card designed in accordance with the developed corporate identity. The four stripes serve as a secondary stylistic element, referencing the tracks left in the snow by skis while simultaneously introducing a sense of dynamism and velocity to the brand.

Imprint